Airbnb Experiences RedesignBranding + Product Marketing —2019
Role: Senior Designer
Contribution: Visual design, art direction
Early 2019 Airbnb Experiences needed to redesign their product surfaces and user experience. Our supply had changed considerably and we had a lot more complex problems to solve in terms of search flow, user journey and merchandising. Our team’s role was providing a complete creative strategy to support all visuals and assets for the new design, as well as partner with the design team to help redesign, re-merchandise, and ultimately reframe the Airbnb Experiences brand, platform, product and messaging.
Creative Principles: Immersive, Iconic, Local, Vibrant