Jessica Hägg
Design & Art Direction

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Swedish born Associate Creative Director based in Berkeley, California. 

Swedish born Associate Creative Director based in Berkeley, California.

Manservants: Elevating the Luxury Experience

Revamping the brand identity and website for a premium service

Role: Design Director
Created independently with the founders
I had the opportunity to collaborate with the team at ManServants, a company dedicated to treating women like queens for events and special occasions. Our mission was to adapt their brand to the changing landscape of luxury since their launch in 2014. Working closely with the ManServants ladies, we developed a brand system that encompassed the bold, irreverent, and diverse attributes of their ideal client.

We directed a photo and video shoot that captured the essence of the reimagined brand, showcasing the exceptional service provided by the ManServants. Our website redesign transformed the user experience, incorporating the new brand elements for a cohesive and engaging online presence. The revamped social content further reinforced the brand's identity, resulting in a comprehensive and compelling creative case study.