Role Designer/Art Director
In partnership with Pitchfork, I together with a small team at Stink Studios created October, a brand and digital magazine bringing the craft brewing to a wider audience. Together with our Creative Director, I lead the branding and design of the publication. We decided to take an untraditional approach to both the branding and the layout of the site to turn what people think about craft beer on its head.
I settled on an elegant and minimalist style that stood out from the established aesthetic of the category with a fresh color palette, refined typography, and progressive layouts. We collaborated with an amazing illustrator, Dan Savage, to create a unique icon system, adding a touch to an otherwise clean site and bringing some lightness to the review system.
With articles as the backbone of the site, we knew that most of our traffic would come from social promotion of individual posts, making the homepage less important. Instead of starting there and designing back to the articles, we built a unique funneled experience with tabs and infinite scroll that also supported our clients’ ambitious traffic goals.
Visit it here —