Pitchfork’s October
Branding + Online Magazine—2017Role: Senior Designer
Contribution: Art direction, branding, visual design
In partnership with Pitchfork, I together with a small team at Stink Studios created October, a brand and digital magazine bringing the craft brewing to a wider audience. Together with our Creative Director, I lead the branding and design of the publication. We decided to take an untraditional approach to both the branding and the layout of the site to turn what people think about craft beer on its head.
For design we settled on an elegant and minimalist style that stood out from the established aesthetic of the category with a fresh color palette, refined typography, and progressive layouts. We collaborated with illustrator Dan Savage, to create a unique icon system.
With articles as the backbone of the site, we knew that most of our traffic would come from social promotion of individual posts. We built a unique funneled experience with tabs and infinite scroll that also supported our clients’ ambitious traffic goals.
Credits
Credits
Executive Creative
Director
Ben Hughes
Creative Director
Olivier Gillaizeau
Director
Ben Hughes
Creative Director
Olivier Gillaizeau
Senior Designer
Jessica Hägg
Senior UX Designer
Maggie Bryan
Jessica Hägg
Senior UX Designer
Maggie Bryan
Senior Producer
Lauren Saunders
Creative Developer
James La Marre
Lauren Saunders
Creative Developer
James La Marre
Illustrator
Daniel Savage
Daniel Savage