Spotify’s Year in Music


Campaign + Digital Experience—2015

Role: Designer
Contributions: Ideation, visual design
At Stink Studios were fortunate enough to partner with Spotify for their biggest yearly campaign for 2015. The experience is turning their data into personalized insights for each of their 100 million users and driving traffic to the site through digital display, OOH, video pre-roll and cinema spots.

On this campaign, I collaborated with an Art Director and Creative Director to shape the style and the user journey, as well as working closely with developers to build the entire experience.

The centerpiece of the campaign was WebGL site featuring the top music and moments of 2015. For the visual style, we experimented with turning data viz and glitch effects into beautiful dynamic artworks using processing.








CREDITS
Executive Creative Director
Mark Pytlik

Creative Director
Will Adams


Art Director
Gabriela Re
Linn Wexell
Designer
Jessica Hägg


UX Designer
Liz Wells

Creative Technologist
JP Gary
Head of Technical Architecture
Oskar Tilly

Senior Developer
Arnaud Tanielian
Developer
Mathias Van Impe

Executive Producer
Amy Hanley
Senior Producer
Lauren Keller

Producer
Jason Rosen







More Work.