Spotify’s Year in Music

Campaign + Digital Experience—2015

Role: Designer
Contributions: Ideation, visual design

At Stink Studios were fortunate enough to partner with Spotify for their biggest yearly campaign for 2015. The experience is turning their data into personalized insights for each of their 100 million users and driving traffic to the site through digital display, OOH, video pre-roll and cinema spots.

On this campaign, I collaborated with an Art Director and Creative Director to shape the style and the user journey, as well as working closely with developers to build the entire experience.

The centerpiece of the campaign was WebGL site featuring the top music and moments of 2015. For the visual style, we experimented with turning data viz and glitch effects into beautiful dynamic artworks using processing.








Credits




Executive Creative Director
Mark Pytlik

Creative Director
Will Adams

Art Director
Gabriela Re
Linn Wexell
Designer
Jessica Hägg

UX Designer
Liz Wells

Creative Technologist
JP Gary
Head of Technical Architecture
Oskar Tilly

Senior Developer
Arnaud Tanielian

Developer
Mathias Van Impe
Executive Producer
Amy Hanley

Senior Producer
Lauren Keller

Producer
Jason Rosen