Spotify’s Found Them First

Data Experiment + Microsite—2015

Role: Designer
Responsibilities: Art direction, visual design

At Stink Studios, we partnered with Spotify to create a B-Sides data experiment that would compare your individual listening history to global data in order to reveal how many artists you discovered before the tidal wave of mainstream acceptance hit. I branded and designed this experience together with a small team on a short timeline.

We had hundreds of new artists in the database and had to design an experience that could look as good for users with two matches as it would for users with 60. As the idea was simple enough and focus around fast information delivery we decided on an extremely simple flow. We wanted to create a cinematic moment focused on anticipation.


Creative Director
Olivier Gillaizeau

Jessica Hägg
Lauren Saunders

Senior Creative Developer
Arnaud Tanielian
Creative Developer
Mathias Van Impe