Spotify’s Found Them First
Data Experiment + Microsite—2015
Role: Designer
Responsibilities: Art direction, visual design
At Stink Studios, we partnered with Spotify to create a B-Sides data experiment that would compare your individual listening history to global data in order to reveal how many artists you discovered before the tidal wave of mainstream acceptance hit. I branded and designed this experience together with a small team on a short timeline.
We had hundreds of new artists in the database and had to design an experience that could look as good for users with two matches as it would for users with 60. As the idea was simple enough and focus around fast information delivery we decided on an extremely simple flow. We wanted to create a cinematic moment focused on anticipation.
We had hundreds of new artists in the database and had to design an experience that could look as good for users with two matches as it would for users with 60. As the idea was simple enough and focus around fast information delivery we decided on an extremely simple flow. We wanted to create a cinematic moment focused on anticipation.
CREDITS
Creative Director
Olivier Gillaizeau
Designer
Jessica Hägg
Olivier Gillaizeau
Designer
Jessica Hägg
Producer
Lauren Saunders
Senior Creative Developer
Arnaud Tanielian
Lauren Saunders
Senior Creative Developer
Arnaud Tanielian
Creative Developer
Mathias Van Impe
Mathias Van Impe