Swedish born Associate Creative Director based in Berkeley, California.
Squarespace’s Instagram: Empowering Entrepreneurs
Creating inspiring and informative content for a leading website builder's social media platform
Role: Senior Brand Designer
In-House: Squarespace
In-House: Squarespace
As the Design Lead for Squarespace's Instagram channel, I played a pivotal role in reimagining entrepreneurship through a social-first lens. We sought to create content that would educate, entertain, and add value to our audience by fostering meaningful conversations. Working with a multidisciplinary creative team, we developed a diverse range of content, including mini-documentaries, photographer features, customer spotlights, memes, and bite-sized classes.
Each content piece was meticulously crafted to resonate with our audience, driving engagement and fostering a sense of community. Our innovative approach transformed Squarespace's Instagram presence, redefining the notion of entrepreneurship and making it more accessible, fun, and relevant for our followers.
Each content piece was meticulously crafted to resonate with our audience, driving engagement and fostering a sense of community. Our innovative approach transformed Squarespace's Instagram presence, redefining the notion of entrepreneurship and making it more accessible, fun, and relevant for our followers.
