Jessica Hägg



Selected works — 
  1. Airbnb Experiences
  2. October
  3. Year in Music
  4. Found Them First
  5. Inside Discovery
  6. Wall Street Journal
  7. Twitter Careers


About me —

I’m a Swedish Brand and Interactive Designer at Airbnb in San Francisco. I previously worked at Stink Studios NYC, Futurniture Stockholm, and studied at Hyper Island in Karlskrona.


Mark





2015
Role  Designer

             At Stink Studios were fortunate enough to partner with Spotify for their biggest yearly campaign for 2015. The experience is turning their data into personalized insights for each of their 100 million users and driving traffic to the site through digital display, OOH, video pre-roll and cinema spots.

On this campaign, I collaborated with an Art Director and Creative Director to shape the style and the user journey, as well as working closely with developers to build the entire experience. 



The centerpiece of the campaign was WebGL site featuring the top music and moments of 2015. For the visual style, we experimented with turning data viz and glitch effects into beautiful dynamic artworks using processing.



A big challenge was how to translate Spotify’s deep data set into both personal and global experiences for logged in and logged out users. We created a user flow and navigation model that had the right amount of personal and global insights on snackable sets of ‘cards’. 



A flexible layout that would pull images from Spotify’s API dynamically was created, then we used custom shaders to generate gradients and a duotone effects on top of all the content loaded.



Along with the digital campaign, we created supporting media, including digital display advertising, DOOH units, and 30s spots. We partnered with Colossal Media, to render local data insights as hand painted murals at select locations in New York and Los Angeles.



D&AD Graphite Pencil in Digital Design
One Show Merit for UX/UI: Interface Design
Webby Awards Winner in Best User Interface
Webby Awards People's Voice Winner in Best User Interface
Webby Awards People's Voice Winner in Digital Campaigns
Webby Award People's Voice Winner in Web: Music
Awwwards Site of the Day
FWA Site Of The Day
FWA Mobile Of The Day
Mark