Animals on Airbnb
Airbnb Experiences are activities offered by local hosts that help travelers connect with places and cultures by doing what locals do. We created an integrated campaign for the launch of Animal Experiences on Airbnb, the first category targeting specific subcultures and interests. We had an exciting opportunity to make a playful campaign while ensuring responsible interaction with all animals. I worked on the core creative team leading design and art direction for the brand, product, social, and OOH.
Created in-house at Airbnb